Care
instructions are small solutions to big problems. Care labels provide
guidelines to consumers about apparel care, and the best cleaning procedures to
be used for a particular combination of fabric, thread decoration and
construction techniques. Following the instructions on the care labels is an
assurance that the appearance and fit of the garment will
be maintained after
repeated cleaning treatments.
From
a manufacturer’s point of view, damage to garments from incorrect cleaning
methods can lead to complaints; costly customer returns and a bad image.
Whereas accurate and clearly written care labels can prevent customer
dissatisfaction. From a consumer’s point of view, accurate and clearly written
care instructions serve as a cleaning guide and influence purchase. Garments
with ease of care are often preferred over garments with complicated or
difficult to understand care procedures.
Many
different care labelling systems have evolved over the world. Some have been
established as a governmental regulation, while others are international
standards. Not all of them however, are mandatory.
Lesser known facts about care label:
- The country where the garment is sewn is the country of origin listed on the care label
- Care labels must be permanently attached so that they are easily accessible to the consumer at the point of purchase. Generally, it is placed on the side or bottom.
- The manufacturer or importer who directs production is responsible for the accuracy of care instructions.
- A product may be imported without a care label, but it must be attached before the product is sold.
Care labeling system:
There
are five care labelling systems which are generally used on care labels. These
systems are:
- The International Care Labelling System
- The Japanese Care Labelling System
- The Canadian Care Labelling System
- The European Care Labelling System
- The American Care Labelling System
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